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VITAGEN CELEBRATES 30 YEARS OF GOODNESS WITH MALAYSIANS! VITAGEN/MARIGOLD RM 1,000,000 MANIA CHALLENGE |
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| Kuala Lumpur, 24 May 2007 – VITAGEN and MARIGOLD bring new meaning to the expression ‘celebrating big’. In conjunction with its 30th Anniversary, Malaysia’s favourite cultured milk drink, VITAGEN, along with MARIGOLD, the leading choice in dairy, juice and condensed milk are rolling out the nation’s biggest contest of the year – ‘The VITAGEN/MARIGOLD RM 1,000,000 Mania Challenge’! The nationwide contest will kick start on the 1st of June and end on 30th of November, giving consumers the chance of a lifetime to win the Grand Prize of RM 1 million as well as monthly prizes from a separate prize pool of over RM 200,000! Commenting at the press conference, Deputy General Manager, Michael Ong said, “VITAGEN and MARIGOLD are enjoyed by people of all walks of life and across all age groups. Both brands have become household names trusted for generations for their goodness and quality. This year VITAGEN, Malaysia’s No. 1 cultured milk drink will celebrate its 30th Anniversary and have decided to celebrate with the nation. Through the contest, our consumers can enjoy even more VITAGEN and MARIGOLD products and be rewarded generously at the same time”. The VITAGEN/MARIGOLD RM 1,000,000 Mania Challenge is set to create ripples of excitement and fun across the nation. All Malaysians can join in the challenge and vie for the once-in-a-lifetime golden opportunity to win big whilst still enjoying their favourite products as always! To enter the VITAGEN/MARIGOLD RM 1,000,000 Mania Challenge, follow these simple steps: Step 1: Simply cut out and collect the barcodes on MARIGOLD products and/or aluminium foil lids on VITAGEN and MARIGOLD yogurt products. Each product is worth a certain number of points. A minimum of 20 points is required for each entry form. Participants may submit as many entry forms as possible and photocopies will be accepted. Step 2: Answer one simple question on the entry form and complete the rest of the form. Step 3: Mail your entry form/forms together with the proof of purchase to: VITAGEN/MARIGOLD RM 1,000,000 Mania Challenge PO Box 8626, Pejabat Pos Kelana Jaya 46803 Petaling Jaya, Selangor Darul Ehsan. Winning one of the many monthly cash prizes up for grabs, as well as being in the running for the RM 1,000,000 Grand Prize is extremely straightforward! Here’s how to maximize your chances! Tier 1: Each month for six months, 100 winners will win RM200. Winners will be selected using a preset algorithm formulation, which is a computer-generated system that tabulates the entries and identifies the winners. The more individual entry forms submitted, the higher the chances of winning! Tier 2: Each month for six months, the top 30 entries with the highest proof of purchase points accumulated each month will automatically win RM500 each. So the more purchases made the higher the chances of winning. Additionally, each of these 30 monthly participants will be sent an sms question, which they must reply accurately. The first 5 correct respondents each month will then be in the running for the RM 1,000,000 Grand Prize! Tier 3: In this final leg in December, the top 5 respondents each month will battle it out LIVE in the Grand Finale for the chance to walk away with RM 1,000,000. Through the ‘Game of Skills’ challenge, participants will tackle their way to the number one spot via an elimination or knockout process. The single remaining finalist, using his/her skills along with the clues given has the chance to win the Grand Prize of RM 1,000,000. In the event the finalist fails to win the Grand Prize, he/she is still guaranteed the first prize of RM 50,000! The second prize winner will receive RM 20,000, whilst the third prize winner will receive RM 10,000. 27 consolation prizes of RM 1,000 will also be handed out at the Grand Finale. “The best part of the VITAGEN/MARIGOLD RM 1,000,000 mania is that every step of the way our consumers stand to win something. As such everybody is a winner. What better way to celebrate this special anniversary with the nation”’ added Ong. VITAGEN and MARIGOLD have set the benchmark for impeccable quality and standard. Consisting of a wide range of products MARIGOLD has 2 flagship brands which are MARIGOLD HL Milk, the No. 1 pasteurised milk and MARIGOLD Peel Fresh, the No. 1 pasteurised fruit juice in the market while VITAGEN carries the No. 1 cultured milk drink title under its belt making it ‘The True Cultured Milk Drink’ in Malaysia. So the stage is set for the nation’s most exciting and rewarding challenge to date. Don’t miss it! For more details, please click here or call our hotline at 1-800-55-5587 (Mon – Fri: 9am – 5pm) |
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